New Boux Avenue Store Opening



Come join Theo and the Boux Avenue team on the 4th November for the official launch of the new Oxford Street store!

The 3,000 square foot store will become the most central London store for Boux Avenues and officially opened on the 9th October.

Commenting on the store opening Theo Paphitis said: “I feel very proud that we are in a position to be able to bring Boux Avenue to one of the most prestigious high streets in the world.

“Taking our place in the fashion capital on Oxford Street will amplify our position in the market, as well as further cement our status as the ultimate lingerie destination. It’s a real milestone especially for such a young brand but really highlights how far the brand has come in such a short period of time.”




On the box