New Union Square Boux Avenue Store



Theo Paphitis travelled to the Granite City to launch the new Union Square Boux Avenue store.

Theo had the following to say: “We’ve been trying to get into Aberdeen for ages. We’ve been struggling to get the right site.

“At last we’ve got a site and I think the ladies of Aberdeen are taking it to their heart.

“Aberdeen is not just a major Scottish city, it’s an international city. For us the demographics are right and it was always in our first 10 stores. But it has taken us this long.

“It’s not just a brand, it’s a lifestyle experience. We want to give them the experience – a speciality. When you go into the changing rooms it’s like nothing you’ve experienced before.”


On the box