Theo Judges the National Enterprise Challenge Final



On 4th July 2017 Theo was a guest judge at the ever-impressive Ryman National Enterprise Challenge finals.

This year 110 schools made the cut, held at the Telford International Centre, with each school represented by a group of passionate budding entrepreneurs who met the briefs with attention to detail on marketing, overall strategy, product USP, presentation skills and a whole load of confidence.

Theo led the panel of judges including Olympic gold medallist Joe Clarke MBE, Ryman’s Financial Director Simon Lakin, Director of Marketing at Staffordshire University Georgina Kellie and Ben Dyer, founder of the NEC.

Now in its 4th year of Sponsorship, Ryman and Theo set the Key Stage 4 challenge, alongside Alton Towers who set the Key Stage 3 challenge.

The overall winners for the Key Stage 3 challenge were the very brilliant team from Brighouse High School. Their idea was Cosmos, a dome covering a starry walkway filled with fun facts about the galaxy to entertain bored teenagers queuing for the main attraction, a different, great idea which all the judges loved.

Westborough High School won the Key Stage 4 challenge with a virtual reality app for Ryman’s store, with a virtual shopping assistant allowing teenagers to shop for stationery while playing games. An original idea which was led by very strong presentation skills.

There were a number of other awards that were presented to the most enterprising boy and girl from each key stage and the most enterprising teacher.

On the box