This year, Theo is once again supporting the Department of Work and Pensions to help millions save money for their pensions. Theo supported the DWP in their successful campaigns in 2012 and 2015 to help spread the word about auto enrolement.
This year Theo was one of three celebrity influencers who took part in the campaign, he represented the retail sector, TV builder Tommy Walsh representing construction and First Dates star Fred Sirieix representing the hospitality industry.
Theo filmed a video for the Social Media part of the campaign, which saw a camera crew come down to the White City Boux Avenue store for the day.
The campaign seeks to explain to employees who are eligible for workplace pensions that their pensions accrue value as they work and that when they pay, their boss pays too. Meanwhile, employers will be told it is their legal duty to provide a workplace pension, even if they only employ one person, and they will be prompted to get to know their responsibilities via the Pensions Regulator.